AIME Live
Real-time personalisation
The Business Objective
The Aura executive team wanted to leverage our AI personalisation technology into an E-commerce product for a global audience.
The AIME Live project focused on building a Shopify app that gave merchants a quick and easy way to add AI personalisation to their Shopify stores.
Research and Discovery
We spoke with Shopify merchants and online shoppers to understand their goals and current behaviours.
We began to ideate on potential features based on this user feedback whilst working within the Shopify framework.
Design Iterations
As the product took shape and user flows became more complex, the design team worked closely with engineers to understand what was technically feasible in the Shopify environment. We would speak with them daily in morning standup to validate ideas and ensure alignment.
Branding
As the UX was being finessed, we had to simultaneously create the brand identity for the product.
The team designed the AIME Live branding to work within a potential suite of AIME branded apps.
Design Solution
Working with the Shopify design language, the team began to produce high fidelity designs for production.
The product is a customisable carousel that merchants can customise or apply a Shopify theme to.
The customisation was a complex challenge which took several iterations. From our user research we knew this to be essential to merchants as they care deeply about their stores appearance.
Promotion and Launch
Working closely with our marketing team we created the assets for the Shopify App store, social ad units and built the promotional website.
View the site here.
