Conveyancing.com.au
My first project as a Senior UX Designer at Deep Blue Company was working on the launch of Conveyancing.com.au. The company had grown their online conveyancing service with Think Conveyancing however the business had decided to scale under the new banner of Conveyancing.com.au.
The problem
Think Conveyancing had converted reasonable well yet the website lacked a cohesive design system and the brand was not well known in some states.
The process
The decision was made to use Material Design as the basis for the design system. A wireframe component library was built to help stakeholders workshop the new site content. Working in wires before final UI helps to focus stakeholders on content only and not get distracted by colours, button shapes and other UI details.
UI Design
I worked closely with our UI designers to build out the final design system which adhered to the new brand style guide yet allowed flexibility for future components to be created.
Delivery
The new site was an exciting project to start my time at Deep Blue Company with. I learnt a great deal about the business and conveyancing from this experience. I was proud of the clean and modern look of the site and the conversion and SEO stats soon exceeded the old Think Conveyancing website.
